Director Enterprise Marketing
Wibur-Ellis
CPDA ESA Communications Committee Co-Chair

Jordan Lab is a marketing leader with over 10 years of experience spanning agriculture, construction, corrosion protection, and digital media. As Director of Enterprise Marketing at Wilbur-Ellis, she leads an enterprise-wide team overseeing brand strategy, advertising, promotions, and integrated marketing across the organization, while partnering closely with sales, got to market, product marketing, and agency teams to deliver a unified customer experience.

Her core strengths include strategy, brand and product portfolio management, promotion planning, digital media, creative advertising, and sales enablement. Jordan uses customer segmentation and persona-based insights to sharpen strategy, prioritize audiences, and drive engagement and adoption.

She holds an MBA in Marketing from the University of Colorado Denver and is based in Denver, Colorado. Jordan is passionate about helping her company grow and differentiate in the competitive agribusiness market.